I am a social media data analyst & digital humanities researcher.
I look into how social networks form human
relationships and allow the spreading of information.
I also dive into how datafication and algorithms
shape us in our communication and media consumption.
My main areas of interest
among many others
Publications & texts
free to read
My name is Lenka (Leni in short), a proud Czech, born and raised in a small town of Hradec Králové in the Czech Republic. Since my childhood, I always wanted to understand things and how they worked. Well, no surprise that I ended up working with data and become a huge fan of technology in general.
My professional career in online media started with my first real job of social media editor in Czech TV, a public broadcaster in the Czech Republic. Since then I started educating myself on daily basis in the field of online media and digital marketing. Though the news is always a big passion for me and marketing was a great way to get to know online communities and consumer behavior, during my another job as a data analyst in Socialbakers, I finally found "my thing". Data.
At the beginning of 2018, I defended my Master's thesis about Czech journalists on Twitter and therefore finished my university studies (at least for now...). Currently, I am preparing myself for a possible Ph.D. path in the near future.
Thanks to my coding passion and problem solving & data-oriented approach to everything I now fully focus on the analysis of data on social media, news and online communities in general. I give lectures, write blog posts and occasionally share what I know in media.
For most of my work, I use R and I enjoy every single stage of this love-hate relationship through lessons I take on DataCamp and through the support of a wonderful community around R Studio. Also, Gephi and Open Refine are tools I work with on a daily basis.
I enjoy reading books greatly, watching Swedish and sci-fi movies, and spending my free time with my dog. I usually spend too much time on Twitter, not enough time traveling (mainly through Scandinavia and USA). But mostly I'm just a happy being staying the most curious person in the room.